I think that technological determinism had a say in production as we were stretched to get together the equipment; as well as having days when the equipment we had, such as cameras didn't work or perform as well as they did on a previous day. However i also think that I as an individual and together as a group we handled and controlled the technology skillfully so we could do what we hoped to achieve. Our groups creativity as well as my own throughout this course was expanded through the use of various technological equipment such as, Adobe Photoshop and Final Cut Express. As we were able to create things from our imagination with ease and experiment with different techniques, especially in Photoshop.
One way in which I used technology was by using Blogger throughout to present my coursework. Presenting it in the form of a blog meant that the receiving of my work was in a chatty, laid back style. A way rather like that of which my target audience would be attracted to read. As they as a group tend to read blogs such as these more than say teenagers interested in country music, this i found out through my research.
Research
For the research of my coursework i used various technologies such as the Google search engine, YouTube, Tumblr, a poll device for my blog and camera and video equipment. By doing this i used multiple ways of gathering research and audience feedback from my target audience. I also used Microsoft Word to put together my research so as to make it easier to read when on my blog. Microsoft PowerPoint and Prezi were also used for my research as a way to put what i had discovered onto my blog in a more interesting format.
Planning
During the planning of my coursework i used Microsoft Word and Microsoft Outlook, using the latter for emailing my group within college and Word for creating a timetable for time management. By using a timetable we were able to effectively plan our weeks of filming, editing and blogging.
Production
Technologies that we used during filming/production were Mini DV Sony Cameras and our own cameras such as a Samsung X5 digital SLR. Production has been improved because of different technology such as HD cameras and having access to better equipment. Software that we as a group and myself as an individual used included Adobe Photoshop; used for editing photos, the album advert and the digipack. As well as Final Cut Express which was used for editing our music video. Other technologies i used personally included my Ipod Touch, which i used keep in touch with my group when out filming as well as to keep track and make sure we kept to schedules. I used media technologies such as Microsoft PowerPoint and Microsoft Word to create and edit information and various pieces of research in the construction of my coursework. I also used software such as Photoshop and Paint.NET to edit and change photos, the digipack and advert for my coursework.
Evaluation
I used Blogger, Prezi and Microsoft PowerPoint in the evaluation stages of my coursework. By using these different techniques i hoped to show that i have the skills to use different software in an effective and useful way. As well as presenting my work in various ways, not only is it more interesting for those reading it but it also allows me to add in information such as images, videos and links, using different formats of visual evidence to back up what i have been saying.
All in all i believe that we as a group and myself as an individual used different media technologies well and to the best of our ability to create our video and print products.
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