Inspiration

Inspiration

Films, books, photography, music and smells inspire me surprisingly enough. For example, when i smell spice and apples i automatically think of Christmas, warmth and snow. Smell can bring back memories and create new ones. An artist that inspires me is Birdy; I particularly like her song Shelter. I am also inspired by others have written or said. 

My favourite quote;

To see a world in a gain of sand

And a heaven in a wild flower

Hold infinity in the palm of your hand

And eternity in an hour

-William Blake 

Films and trailers also inspire me. I find that with a film trailer the more emotional the music used is then the more i swayed and moved by the trailer. For example the trailer for John Carter is moving as it shows a basic plot of the struggle for power and survival. But it also gives us a new way of seeing this fight. This is why I find the trailer inspirational. 

John Carter

This film inspires me because it uses CGI, which i feel is something that invokes a new feeling of what is reality and what is not. People used to think that whatever they imagined was just that, imagination. Now their thoughts and dreams can come alive with the use of computer software. It seems stupidly simple when i think about it now. This will be useful when thinking about my music video as i have to remind myself of the restrictions that are going to come with filming.






Snow White and The Huntsman

I also find this trailer to be inspirational. The use of lighting, colour and use of editing to bring this fast paced trailer to the forefront of our minds. Using images which provoke thought are more likely to be remembered than images that didn't make us wonder or think. I love the use of colours such as the mirror and the forest and battle scenes. The way the ravens break up or when the soldier is broken apart at the beginning are beautifully generated and presented. 

I think that the concept of the idea for our music video is almost like being lost in a forest, looking for something or maybe the focus (main girl) could even be looking at her dreams and nightmares.

Creativity overall is our ideas, our references and what inspires us to be independent and individual.

Birdy-Shelter

Sir Ken Robinson; Do Schools Kill Creativity?

Creativity depends on…

It comes from creativity thinking. It can also come from your environment, people can think that they are right wrong and yet with creativity you can’t be right or wrong. 

Creativity is…

Taking a chance. Something you can develop in much more than you could in maths ect. Creativity is also difference, to be different is to explore more than you normally would. You can expand your knowledge and understanding by being creative just as well as if you were studying for an exam in school. 

Do you agree?

Yes, if you’re not prepared to be wrong then you will never come up with anything original. 

I found this video eye opening and very inspirational. Something I'm sure you'd be interested in. 

The application of Goodwin's theory

Andrew good win my heart will go on

View more presentations from AlexandraJade1357

Analysis of Digipacks

Analysis of digipacks 

The Script

FRONT COVER
An abstract use of images; mismatched images such as the chimneys and the forearm are included. As well as the dancing couple on top of the arm‘s palm. The bright lights coming from the man’s could be connotations of brightness above the darkness of the town or city, or perhaps even the industrial revolution. It gives you the feeling of raising above the rest, of having your own little world away from it all. The way in which the ‘the’ is underlined could be a show of importance, as though to show that they are The Script not just Script. Very bland really, not much detail apart form the images. Although they have gone to the trouble of adding in a shadow to that the image is almost like an old 2D movie screen background.

BACK COVER
No images. Black and white, easier to understand. Blank really except for useful information, there isn’t anything on there that you wouldn’t be interested in.

MIDDLE INSIDE
Random images again. Legs, chimneys, roofs, perhaps the view from the sky? The font, layout and images used connote a feeling of just being put together and construction as there are images of scaffolding. Not much detail however, the focus of how the titles of the songs are held up is very accurate. This has the feeling of construction as I said before.

BACK INSIDE
Again random, colourful in contrast to the background. The images in this do somewhat relate to the song lyrics, for example, Rusty Halo has what appears to be a copper circle for the ‘o’. Clear layout. The title for the song ‘Fall For Anything’ is set out like the words have just fallen. Which could have been planned to have this effect, if so, it has connotations of falling apart or being put together, much like a work yard where work is going on. Attention to detail over the title of the songs and placement of the images is smart, they look randomly placed but at the same time like the band have thought about what would look good where.

FRONT INSIDE
Image of main singer. A dedication page, it uses a black and white photo and background. Simple font, clear to understand. Clear layout of text and image.

 

Paramore

FRONT COVER
A butterfly is used, but it is spaced out. There is also a line down the length of the page, this seems to be the only detail; as well as three blue circles on the butterfly which seem to have no apparent connection to any of the songs or the band name. Two types of font. Simple colours and layout. The grey background could be used as a contrast to the yellow of the butterfly.

The back is simple, black with no image and green/blue writing like the colour of the front of the CD. 

FRONT INSIDE
The images used for the songs do tie together but differently. There are two porcelain figurines and a mirror. These correlate directly to the song’s lyrics. However the displacement of the figurines connotes a feeling of trepidation or fear in some who might connect this image of one of porcelain dolls which have a history of being creepy or freighting. The lyrics have been placed down the middle of the page, this in itself is odd but added to that that the lyrics go over the top of the image adds to the peculiarity of it.

MIDDLE INSIDE
A black and white flower. The use of black and white as apposed to a colour format for the photos as well as the text is different from the other images and pages. This could be to reflect the purpose of the lyrics or it could be just to break up the rhythm of the digipack.

BACK INSIDE X2
The first back inside has the image of feet and an open locket. The way that these photos have been taken could be considered to have a vintage feel. They give off the connotations such as niche, antiquated, period dated almost. This feel or look is much associated with niche music like country, alternative and folk. The first page places the majority of it’s text on the left hand side but the title of the song is to the right or in the case of ‘Turn It Off’, below the lyrics. The title of the song is written in a different size to the lyrics, as would be expected, however they use the same type of text as well.

The second page has the images of a map with placement pins and a black and white pathway into a forest. The picture of the map is in colour which shows us the different colours of the pins in the map. The picture of the path is simple yet effective as the song it is linked to is about wandering path and getting lost. The next page uses the same format of separating the title from the lyrics.

Analysis of Music albums adverts

  

Gorillaz-Plastic Beach

Use of images

The use of a computer generated image carried on the format that the Gorillaz use for their music videos. The image could be described as entropic, as you wouldn’t normally get a house on an island such as this. The image is almost a play on the title of the album, which could indicate a connotation of fantasy. This doesn’t show the artists because it doesn’t need to. The image of this cartoon images are automatically related to the Gorillaz as they always use this format for their music videos, therefore, the advert doesn’t need to use the artist’s image.

Use of font and layout

The advert does challenge the genre of the band as they are alternative rock, hip-hop and dub. These genres are often viewed with men rapping, women viewed voyeuristically, swearing and referrals to drugs, sex and acts of violence. This breaks the barriers of the genre with the use of bright colours and cartoon images. The font that is used is unique and different. This font to specific to this band, the contrast of the colour used for the text and the bright colours used for the image is brash and this brings the text to the forefront of the readers view.

Use of detail

There is a copyright mark at the bottom of the page along with the record companies name. The only release date given is “Out Now”, this would be used to promote sales of the album. There is also a link to the band’s website, this would encourage people to buy more of their music as they would be shown the different albums and songs on the website.

The size of the advert and the target audience

The size of the advert is a full page, because the band is well known they can afford to buy a whole page advert. The target audience are the fans of Gorillaz and the music they make. It is eye catching and so anyone who looks through the magazine this was advertised in would be attracted to look at the advert.

The Felice Brothers

Use of images

The image used is of the band, which in itself is fairly simple and not exciting. It is more niche than most adverts; especially mainstream adverts, which are stereotypically using bright colours and bold text like my previous example. The colours aren’t bright, this is another feature of niche music, which is typically using soft colours and the text used has vintage connotations.

Use of layout and images

Again the other images used are of the two albums the band has already released. The use of the quotes for praise of the albums promotes the music and the band, especially to people who have never heard of them before. They layout is simple and easy to follow; the anchorage of the advert is the main picture and text type, to show the genre of the band, folk and country.

Use of detail

There is a copyright at the bottom of the advert, along with the images of the companies such as The Uncut Music Awards in which they won an award for their music. The others are where you can find their music. There is no date for release as the albums this advert is promoting are already out. There is not much detail in the advert, which adds to the feeling of vintage, niche bands that appeal to the masses.

Size of advert and target audience

The size of the advert is full page, which is unusual for a niche band. Nonetheless it is different and also, in having this full page the readers of this magazine are more likely to read this advert and actually take interest in them. The target audience for this band would be people who like folk, country and Indie music. It uses the colours to attract their target audience as these simple colours are used most often in niche bands adverts and music videos.

 

You Me At Six-Hold me down

Use of images

The image used is more computer generated than more conventional images used in other music adverts than normal. At first it looks like graffiti but when you look closely you can see that the images are more organised and focused like an image on a film or music video. The image is entropic, it is organised chaos almost that suggests the genre of alternative rock and pop, which the band is. Also the use of handwritten text as well as the Ariel text from a work document gives it that feel of alternative music along with a different band, mixing text could also be a way of showing part of the album without giving too much away.

Use of font and layout

The layout is simple; one image is the focus as this is the image used on the album. The mise-en-scene of this advert including the colour is varied, this could connote to the reader that they have a wide variety of music and songs, like the variety of colour.

Use of detail

There is a copyright image in the bottom corner of the advert, as well as a website link to the bands website and a website where the reader can listen to more of the band’s songs. The odd use of the tape on the title of the band connotes a feeling of last minute putting together of things on a stage for a set the band will do.

Size of advert

This is a full-page advert because the band is mainstream and so they can afford the page to advertise their music. It is also more eye-catching than the other adverts I have chosen for examples. This could be because of the odd way in which the image is used. It looks almost like a star burst of colour.

Target audience

The target audience for this band are young and they would like the different, alternative music they make. Others who have not heard of the band might also be curious and therefore will go and look up the band and music in their own time to see if they like the music.

Analysis of redundant and entropic elements

Fall Out Boy-Thanks for the Memories

Entropic; in this screen shot there is a chimp on a phone texting, this in itself is unorthodox but added to the fact that he is wearing clothes this only adds to the oddity.

Redundant; typical set up for an alternative and rock band. Although the music at this point is not as it is violin music.

Redundant and entropic; this is a shot of a phone, this type of phone is seen a lot in not only just this music video but in more of Fall Out Boy’s music videos. This is intertexutality which is a common feature of mainstream music videos.

Redundant; this, however weird it looks it normal for a video, or at least for band. Destruction of set or their own gutair’s normally takes place on stage.

Entropic; again this is another shot where monkeys are taking the place of humans.

Redundant; a establishing hot of the band which is used to show a change of set. This is used often in music videos and so doesn’t seem out of place.

Entropic; this however, is anything but normal. This pose could be seen as, again, a chimp replacing the place of a human. Throughout the video the replacement of humans by monkey’s could be seen as a way of telling the audience that they are smarter than we are.


Linkin Park-What I've done

Redundant; an establishing shot. This is somewhat unconventional. This is not a entropy shot as you would expect something like this in a music video, but as the video plays you understand that this video has a meaning, it’s not just random shots and clips of people.

Redundant; a close up of the lead singer is a common feature of music videos.

Redundant but entropic for most videos; you wouldn’t except to have an image of a man eating, but this is used in contrast to the next picture in the music video which is of a starving man.

Redundant; this is another common feature of Linkin Park’s music videos, because they use different types of backing music, this is a common shot to show the different aspects of their music.

Redundant and entropic because of what they symbolise; although this is not a uncommon picture or clip the image of the World Trade Centre has become nonexistence since 9/11.

Entropic and Redundant Features

Entropic and Redundant features-My chosen videos to analysis.

Fall Out Boy-Thanks For The Memories



Linkin Park-What I've Done

An introduction to Redundancy and Entropy

Redundancy

• Redundancy is a word used to describe something which is predictable or conventional in a music video.

Entropy

• Entropy is a word used to describe something which is unpredictable and almost out of place in the music video.

Not every video will be either/or, they can include elements of both in different degrees of redundancy or entropy. I will be using both of these words to analysis my research.

Textual Analysis part 2

Not Afraid by Eminem

This video is a performance based narrative but some of the sequences on screen don’t correspond to the music or lyrics of the song. As well as this, for rap music both the song and video don’t give the usual feeling of a stereotypical rap music video. This video is also more complex than the previous two; this one tells a story which is personal to the artist and therefore holds more feeling and connotations of winning against something and feeling good about yourself. The fact that this video does not use any dissolve edits shows that this video is to be taken as a more serious video, with no connotations of love or romance.

Edits

  Quick

  Jump

Camera

Movement

  Tracking

  Follows his movement

Shots

  Close up

  Long shot

Angles 

  High angle shot

  Eye level

  Low

Mise-en-scene

  Colour, green, black, white

  Set-street, cellar,

  Props-paper, a chair for the artist to sit on.

My Heart Will Go On by Celine Dion

This music video is narrative based like the first. This too was a song used as the film’s theme. It has integrated scenes or shots of the film and again concentrates the film into the video. Throughout the video there are connotations of love and loss through the use of the music, the lyrics and the images seen in the video.

Edits

  Jump

  Straight

  Dissolve

  Quick

  

Camera

Movement

  Tilt

 Crane

  Tracking shot

Shots

  Close up

  Long shot

Angles 

  Eye level

  High

  Low

Mise-en-scene

  Colour-black, white, yellow, red, blue and orange.

  No props-artist has a wind machine, like the couple on the bow of the titanic?

  Artist is singing in front of a green screen and some times on a replica of the titanic.

Textual Analysis

Leona Lewis I See You



Shot 1

Shot types and Camera movement

No camera movement. This is an extreme close up.

Edit/transitions

Before this shot there is a quick cut edit to the eye and then another quick edit to a scene of jungle from the movie.

Analysis
This extreme close up of an eye is an extract from the movie, Avatar which this song is the theme to. This connotes a feeling of closeness and it also gives the target audience that connection between both the movie and the song. The lighting within the shot has a blue tinge making it look not of this world, or futuristic.

Music/lyrics

Walking through and dream/I see you

Shot 2

Shot Types and Camera movement

The camera stays stationary throughout the shots of the artist, however it tracking the jellyfish like animal when the picture dissolves to the clip of the film.

Edit/transitions
Dissolve to the next shot of the movie.

Analysis
This is a dissolve edit as the picture of the artist and the next shot are crossing over each other. This connotes the sense that the song and the movie are connected. The lighting is dim, with a purple tint like light through water; which gives the image an otherworldly look as the movie does. This would appeal to fans of the movie.

Music/lyrics
Now I live through you and you through me/enchanting

Shot 3

Shot types and Camera movement

Throughout this shot the camera is moving to follow the movements of the artists, which gives a slight movement similar to the way one would associate to flying.

Edit/transitions

Dissolve to the next shot of the movie.

Analysis
Again this shot is the beginning of a dissolve edit. However, this shot remains such as for 4 seconds. This is a medium long shot. Colour in this shot is key as it gives the shot mood.

Music/lyrics

I see me through your eyes/breathing new life flying high

Shot 4

Shot types and Camera movement

Establishing shot to show the audience the difference between Earth and Pangaea.

Edit/transitions

Dissolve to the next shot.

Analysis
This shot is used to connote to the audience the feeling of new horizons (literally) and that every world has beauty. The edits used in this music video connote the feeling of love and softness that is present throughout the film, even though it is about the destruction of a world. Just through this establishing shot the sense of preservation of our world is portrayed.

Music/lyrics

Now I give my hope to you/I surrender

Shot 5

Shot type and Camera Movement

Stationary camera on the artist.

Edit/transitions

Dissolve to next shot.

Anaylsis
This is an extreme close up of the artist. The mist about her is again another connection to the film and a shot of the main characters flying will be shown next. The intertextuality in this video is in high consistency. The lighting is dim, almost like natural lighting; this has a connection to make the video more real and in doing this more of a reality to the audience about the real problems the film beings up.

Music/lyrics

I surrender/I pray in my heart that this world never ends

Shot 6

Shot type and Camera Movement

The camera moves upwards away from the scene to give the audience a full view of how many people are on the screen.

Edit/transitions

This is followed by a straight cut to the artist singing.

Anaylsis
This shot is an establishing shot, but not to begin something new, it is to show the audience the how the film portrays and promotes togetherness and working together. The lighting is almost like a spotlight on the centre of this grouping, showing the main character.

Music/lyrics

All the colours of life and of love/evermore

Shot 7

Shot type and Camera Movement

The camera moves from focusing on the two characters at the front of the screen to then move up to the character in the background. The movement is like a tilt and is almost disorienting.

Edit/transitions

This is followed by a straight cut edit to the artist.

Anaylsis
This shot is almost like the crescendo of the song and the movie so when they are put together it fits well and is like a penultimate moment. The scene connotes feelings of loss and pain, a stark contrast to what the video has shown the audience so far. The image on the music video also contradicts the lyrics of the song, as this shot is shown the words, “into paradise” is heard.

Music/lyrics

Your love shines the way into paradise/so I offer my life as a sacrifice