Gorillaz-Plastic Beach
Use of images
The use of a computer generated image carried on the format that the Gorillaz use for their music videos. The image could be described as entropic, as you wouldn’t normally get a house on an island such as this. The image is almost a play on the title of the album, which could indicate a connotation of fantasy. This doesn’t show the artists because it doesn’t need to. The image of this cartoon images are automatically related to the Gorillaz as they always use this format for their music videos, therefore, the advert doesn’t need to use the artist’s image.
Use of font and layout
The advert does challenge the genre of the band as they are alternative rock, hip-hop and dub. These genres are often viewed with men rapping, women viewed voyeuristically, swearing and referrals to drugs, sex and acts of violence. This breaks the barriers of the genre with the use of bright colours and cartoon images. The font that is used is unique and different. This font to specific to this band, the contrast of the colour used for the text and the bright colours used for the image is brash and this brings the text to the forefront of the readers view.
Use of detail
There is a copyright mark at the bottom of the page along with the record companies name. The only release date given is “Out Now”, this would be used to promote sales of the album. There is also a link to the band’s website, this would encourage people to buy more of their music as they would be shown the different albums and songs on the website.
The size of the advert and the target audience
The size of the advert is a full page, because the band is well known they can afford to buy a whole page advert. The target audience are the fans of Gorillaz and the music they make. It is eye catching and so anyone who looks through the magazine this was advertised in would be attracted to look at the advert.
The Felice Brothers
Use of images
The image used is of the band, which in itself is fairly simple and not exciting. It is more niche than most adverts; especially mainstream adverts, which are stereotypically using bright colours and bold text like my previous example. The colours aren’t bright, this is another feature of niche music, which is typically using soft colours and the text used has vintage connotations.
Use of layout and images
Again the other images used are of the two albums the band has already released. The use of the quotes for praise of the albums promotes the music and the band, especially to people who have never heard of them before. They layout is simple and easy to follow; the anchorage of the advert is the main picture and text type, to show the genre of the band, folk and country.
Use of detail
There is a copyright at the bottom of the advert, along with the images of the companies such as The Uncut Music Awards in which they won an award for their music. The others are where you can find their music. There is no date for release as the albums this advert is promoting are already out. There is not much detail in the advert, which adds to the feeling of vintage, niche bands that appeal to the masses.
Size of advert and target audience
The size of the advert is full page, which is unusual for a niche band. Nonetheless it is different and also, in having this full page the readers of this magazine are more likely to read this advert and actually take interest in them. The target audience for this band would be people who like folk, country and Indie music. It uses the colours to attract their target audience as these simple colours are used most often in niche bands adverts and music videos.
You Me At Six-Hold me down
Use of images
The image used is more computer generated than more conventional images used in other music adverts than normal. At first it looks like graffiti but when you look closely you can see that the images are more organised and focused like an image on a film or music video. The image is entropic, it is organised chaos almost that suggests the genre of alternative rock and pop, which the band is. Also the use of handwritten text as well as the Ariel text from a work document gives it that feel of alternative music along with a different band, mixing text could also be a way of showing part of the album without giving too much away.
Use of font and layout
The layout is simple; one image is the focus as this is the image used on the album. The mise-en-scene of this advert including the colour is varied, this could connote to the reader that they have a wide variety of music and songs, like the variety of colour.
Use of detail
There is a copyright image in the bottom corner of the advert, as well as a website link to the bands website and a website where the reader can listen to more of the band’s songs. The odd use of the tape on the title of the band connotes a feeling of last minute putting together of things on a stage for a set the band will do.
Size of advert
This is a full-page advert because the band is mainstream and so they can afford the page to advertise their music. It is also more eye-catching than the other adverts I have chosen for examples. This could be because of the odd way in which the image is used. It looks almost like a star burst of colour.
Target audience
The target audience for this band are young and they would like the different, alternative music they make. Others who have not heard of the band might also be curious and therefore will go and look up the band and music in their own time to see if they like the music.
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